Quickfire Questions with AD3
Leith-raised musician, AD3, or to his close circle, Ife Adedeji, is on a straight incline when it comes to rap in Scotland. The 20-year-old acknowledges the underground nature of the genre and uses social media to boost his content. Increased support from followers and friends sets a bright future for AD3. When the Nigerian-Scottish musician is not recording, he is an ambassador for Intercultural Youth Scotland, an organisation which supports and connects BAME youth.
His newest track, No Verbal, is now streaming on all platforms.
Photograph by AD3
Learn more about AD3 by reading this quickfire round with Minoricity:
CAN YOU DESCRIBE YOUR MUSIC IN 3 WORDS?
Funny, genuine, truthful
HOW WOULD YOU DESCRIBE YOUR MUSIC STYLE?
My style is very modern and articulate.
DOES YOUR UPBRINGING HAVE ANY INFLUENCE ON YOUR MUSIC TODAY?
I would say certain aspects are, but I am still to venture into that style of storytelling.
HAS EDINBURGH INSPIRED ANY OF YOUR MUSIC?
It has inspired a lot but I wouldn’t say it’s the sole reason.
WHAT DO YOU MAKE OF THE SCOTTISH RAP SCENE?
I think it’s still slept on as there are a lot of underground artists who don’t get recognition, and the sound itself is just different. The accent makes it special, and so does the culture here.
WHO WOULD BE YOUR DREAM COLLABORATION - DEAD OR ALIVE?
My dream collaboration would be with Santan Dave.
WHAT IS YOUR FAVOURITE ALBUM AT THE MOMENT?
Psychodrama by Dave!
WHERE DO YOU GET YOUR INSPIRATION FROM?
Mostly UK artists and the events that I’ve lived through.
HOW LONG DID THE PROCESS FOR YOUR SONG NO VERBAL COME ABOUT, FROM IDEA TO THE VIDEO BEING RELEASED? HOW MUCH WORK DOES IT TAKE TO PUT SOMETHING LIKE THIS TOGETHER?
I created the song, and it was one of those ones where I showed a couple of my friends and they were like, "Hey, that’s kind of catchy." They wanted to work on it. I went to the studio, worked with a few people on it and they pulled through with their verses not long after. It took a while to get mixed, and after we recorded it, we got the videographer to come and film it. I’d say the process took around a month or a month and a half.
YOUR MUSIC DOES REALLY WELL ON SOCIAL MEDIA AND YOU HAVE A LOT OF SUPPORT. HOW IMPORTANT DO YOU THINK SOCIAL MEDIA IS TO CREATE A BUZZ AROUND AN ARTIST?
It’s definitely a huge part of promoting and engaging with your audience. You can attract discover and attract people easier who rate your sound.
DO YOU FEEL LIKE MINORITY CREATIVES ARE UNDERREPRESENTED IN EDINBURGH AND SCOTLAND ITSELF?
Definitely, but it’s getting better with organisations like Up 2 Standard. *
WHAT DO YOU SEE FOR THE FUTURE OF AD3?
Soon, I would like to do a short story with a song to reach a bigger audience and broaden my market. In the future, I see me going into other forms of entertainment -whether that’s music, acting, radio or presenting.
* Up 2 Standard is a promotional music company that showcases the rising stars in Scotland. They highlight the up-and-coming in the rap sub-genre, aid them with studio time, and help produce music videos.